{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of high-end brand names drive direct exposure through social media sites marketing, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not altered a lot in years; it does not have TikTok, and does not prov